Stake your claim to valuable AI search visibility with Convert Digital. We help businesses optimise for generative (AI) search, making sure ChatGPT and other AI models understand, trust, and feature your brand in generative search.
Google’s decades-long monopoly on how people around the world find business, products, and services isn’t over, but for the first time in 30 years, it’s facing real competition as more and more people turn to increasingly capable and personalised LLM or AI models.
Unlike traditional search, which relies heavily on keywords to match user intent and results, modern AI models are much better at understanding ‘whole context’, shaping its answers around relationships between concepts, user settings and preferences, the conversation history, and other factors Google search does not take into account. Instead of a long list of blue links, these models present a single, summarised response to product or service queries, including only links to businesses they trust.
While the total generative (AI) search volume in the UK hasn’t surpassed traditional Google search yet, AI search is being adopted at an unprecedented scale. We help brands optimise their sites to rank in ChatGPT and Google AI mode, ensuring they’re not just findable—but featured—in generative searches.
These numbers are accurate as of July 2025. We’re confident that they’ll only go up.
At a fundamental level, both SEO and GEO are structured plans and processes to increase a brand’s online visibility with the goal of boosting traffic numbers, leads, and sales. The difference lies in how and where the visibility is achieved.
Traditional SEO focuses on ranking in Search Engine Result Pages (SERPs), primarily Google, by optimising the site for keyword relevance and density, building a strong backlink profile that indicates trust in your brand, ensuring a technical setup that complies with Google’s best practices, content relevance, and other factors. In short, it’s the efforts taken to convince Google’s indexing algorithm that your brand is the best match for certain searches.
GEO, or Generative Engine Optimisation, on the other hand, aims to help your brand be featured in answers to questions, as opposed to matching keywords in queries. Large Language Models (LLMs) such as ChatGPT, Claude, Grok, and Google AI Mode do more than crawl and index keywords—they infer, summarise, and build context.
Effective GEO or generative answer inclusion requires that:
At Convert Digital, we believe that Generative Engine Optimisation (GEO) will play an increasingly important role in having a healthy online profile—it’s not just another premium add-on. That’s why we build AI answer inclusivity into all levels of our monthly SEO packages at no additional cost, helping our clients perform in all types of search.
Make you site machine-readable
Whether using your own in-house developer or relying on one of our trusted development partners, we implement advanced schema markup, structured data, and semantic HTML to help LLMs understand your business, what you offer, and why you are a trusted and reputable brand within your niche.
Clarify your brand identity
To Google’s indexing algorithm, your business is a collection of keyword combinations multiplied by a trust factor. AI models see your brand as an entity instead, a much better approximation of a real-world business, complete with relationships between products and services, attributes, a history, and relevance and experience on certain topics.
Translate your site to AI
We help brands strike a balance between purely SEO-optimised content for traditional search and natural, human language as understood by LLMs. Whether it’s service pages, collections pages for an e-commerce site, blog posts, or simple FAQs, the right phrasing and language use not only keeps leads onsite, but helps AI models understand and feature your brand.
Teach AI models to trust you
Just as Google’s indexing algorithm is designed to provide users with the most relevant and trusted results, LLMs aim to do the same. We build trust in your site by aligning your brand with reputable sources, improving citation structures, and building an information-dense site that is ready to be quoted, cited, or featured in generative answers.
Search is changing. Brands and businesses that recognise these changes and take active steps not to be left behind will reap the benefits of increased visibility on growing platforms, while the rest will sit back and wonder why their leads are drying up.
If you haven’t done it already, we encourage you to test your brand’s AI inclusivity. Try various prompts, questions, and combinations of problems that your business would be able to solve, and record how often your business is featured in the answers. If you’re already there, take steps to stay included. If not, consider the impact this will have on your business as AI search continues to grow.
Reach out to Tom at Convert Digital at 07907 674084 or through our online portal to schedule a free, zero-obligation consultation on your SEO and GEO needs. Claim your stake in generative answers now!
Our team is ready to help you develop a personalised and impactful SEO content strategy to boost organic growth, improve conversion rates, and increase your revenue.
Founder & Technical SEO
Content Strategy & SEO Content Dev.
At Convert Digital, our expert Digital Marketing Consultants are ready to dedicate themselves to your project. Our enthusiastic team get started before our first meeting – undertaking initial analysis of your current SEO prior to our first call. This helps identify immediately if there are any major threats that your online store is facing and allows our consultants to gauge your current level of SEO visibility.
After our initial research, we can arrange a video call to discuss your needs. If you prefer to speak with us today, you can just call instead!
Simply fill in your details below, call 07907 674084 or email info@convertdigital.co.uk to arrange your free SEO review.
