Shopify is a great platform to launch your eCommerce store on as it comes with a number of easy to use, search engine-friendly features that are already established on the site. However, it is important to not simply rely on this and view it as the SEO being ‘complete’. There are likely many competitors all vying for the attention of search engines and customers, using SEO to get the edge. The existent templates within Shopify are a great starting point, but what you do with them is what matters. In order to stand out from the crowd and establish a competitive business, more is needed from your SEO, and this is where our Shopify SEO experts come in.
At Convert Digital, we do not simply complete the same rigid SEO optimisation tasks for all our clients. Instead, our team of experts work hard to first audit your site in order to identify any areas of improvement. Around 50 different aspects of SEO are analysed and prioritised with our simple grading system. We look at various factors that contribute to the SEO of your Shopify site, including onsite technical SEO issues, offsite SEO and the overall nature of content on your pages vs those top-ranked competing pages.
Typically, following the audit the number one priority is to conduct keyword research to fully understand what each page should be aiming to rank for. Then we begin the first optimisation by mapping out title tags and H1 tags for the pages. We then track the keywords in SEMrush, so we have a 24/7 view of the progress of keyword movement.
With so many Shopify SEO agencies competing for your business, how can you ensure that we at Convert Digital are the right fit for your business? Our small but experienced team treats every company we work with as if it is our own business and we do not rest until you are fully satisfied with our services. With over 12 years of experience in providing SEO to a number of national and local brands, we work with our Shopify clients, listening to their goals and identifying where they can improve. We work within your budget to deliver the most high-impact SEO activity. Using our experience, our expert staff can help unlock the potential of your business, taking it to new heights. But don’t just take our word for it, take a look at what our clients say and also see our testimonials below.
At Convert Digital, we use our many years of experience to curate our services to your individual business’s needs. Some of the techniques used and why we use them are detailed below.
One of the best ways to rank highly on search engines is to employ technical SEO, and we ensure all of our content strategies use this. Search engines and customers browsing your Shopify site are looking for eye-catching images, good content, and accurate and detailed product descriptions. Our team works tirelessly to improve these aspects of your page, ensuring that it is up to date with the standards of technical SEO and usability.
To increase the visibility of your page, it is also important to ensure that Search Engines believe it to be a trustworthy and protected site. We check your security credentials, updating them where necessary to make sure that your page has the appropriate SSL certificate and social proof to be trusted and secure. We also ensure that if you have an old website, the migration of this site is executed properly to carry over the SEO value. If you have already migrated and have concerns about how well it was executed, we can assess this and resolve any problems.
Positioning your brand as an authority in its space is the key to good SEO. We plan full content strategies based on competitor analysis to drive new traffic to the site and allow Google to see you are more than a bunch of product pages and collections. Once this content ranks it often picks up natural backlinks, fuelling your site with power to rank for your primary keywords too. The more quality links you have, the more credible you appear. At Convert Digital, we work hard to create stand-out content for your Shopify page to benefit your business.
To put it simply, the easier that a Shopify page is to use, the more likely customers are to spend a long time browsing your products or services. Search engines also gauge web pages on their layout and structure, and therefore, it is important to make your page as user-friendly as possible to increase your audience and boost your sales. Luckily, Shopify is world-class with their usability and conversion rates, meaning you already have made a good decision using this platform.
Our small but experienced and knowledgeable team work tirelessly to pull your website up the search engine rankings, and into the eyes of new potential customers. What makes our small team stand out is that we do not make promises that we can’t deliver.
We do not use high-risk SEO strategies, or make changes that do not have an impact. Instead, we work hand in hand with our clients, communicating transparently and building a trusting partnership. Our core values focus around excellent service, honesty, integrity and customer satisfaction, and our core goal is to make your business more visible to a larger customer base. Through monthly or even bi-weekly meetings, we discuss all work completed in the month, what’s next and progress in terms of rankings and traffic. We also use these meetings to understand about stock levels and key areas our client wants to focus on.
Does Shopify Have Good SEO Features?
Compared to other eCommerce brands, Shopify does have some good SEO features already built in to its platform. It does, however, also have its drawbacks, such as page speed, uptime, and limitations around its pre-made templates, which can hinder rankings on search engines and page visibility. Therefore, it is worth contracting the help of an expert SEO team such as Convert Digital to make further changes that optimise your web page. Our team audits your Shopify account and identify and improve any weak links in your SEO strategy.
How Do I Ensure My Shopify Store Ranks On Google?
There are many ways to increase your chances of ranking highly on Google. Firstly, it is important that your page is indexed and easy to use. Secondly, that it includes high-quality content and keywords. Finally, ensure that your listings are targeted to the correct audience, and any content is of a high quality that it is likely to be linked to by other sites. At Convert Digital, we are able to make these changes for you and can analyse the impact these changes have.
How Do I Increase Visits To My Shopify Page?
While some sites rely completely on PPC ads as a way to boost site visits, there are many approaches to take before paying for advertising that may be more effective. If the majority of your business comes from organic search, you may not need to have the ongoing fees of PPC, which when turned off results in most of the sales drying up. Small changes can make a big impact on SEO, so even if you have a small budget for this, contact us today to see how we can help.
Our expert staff work to analyse your current website to work out where to optimise it for SEO. We identify where your platform is performing well and where it can be improved. This process includes a number of stages that include:
Our team of experts are waiting to review your website, using tried and tested strategies that have benefited our previous clients.
At Convert Digital, our expert Digital Marketing Consultants are ready to dedicate themselves to your project. Our enthusiastic team get started before our first meeting – undertaking initial analysis of your current SEO prior to our first call. This helps identify immediately if there are any major threats that your online store is facing and allows our consultants to gauge your current level of SEO visibility.
After our initial research, we can arrange a video call to discuss your needs. If you prefer to speak with us today, you can just call instead!