Expand your market and reach new leads in foreign lands and languages.
Developing your online presence, brand visibility, and SERP results in other countries can have a dramatic effect on your bottom line. As potentially millions of new leads and clients gain easier access to your products or services, your local business has the potential to erupt into a global powerhouse.
Convert Digital provides specialised International SEO Services that allow your business to rank in any of your target countries and specific languages. With years of experience in a wide range of industries and markets, we understand the challenges of international SEO better than anyone.
No matter how competitive your target market is, the language barrier that exists between you and your potential leads, or the state of the local SEO landscape; Convert Digital has the skills, experience, and know-how to help you boost your visibility and drive sales around the globe.
International SEO Services include a range of strategies aimed at enhancing your search engine rankings for specific and carefully selected keywords, helping you rank for new keywords, and boosting your online presence in international markets.
It’s important to note that businesses have different International SEO Service requirements. Your current foothold in your target market, local competition and keyword competitiveness, and other unique local challenges all affect the exact set of SEO needs for a successful international SEO campaign.
That being said, specialised International SEO Services are typically built on a foundation of:
Identifying and prioritising actions around high-impact search terms in target market.
Evaluating competitor strengths, shortcomings, and strategies that work in local market conditions
Adapting the website content, including language and cultural nuances, to target market specifics.
Developing and refining content that appeals to international audiences. This includes content marketing and more.
Providing detailed analytics to track performance and identify areas for improvement in new markets.
With the services above provided by Convert Digital, you can expect to see a significant jump in international leads and sales as your business builds brand recognition and shoots up the rankings in foreign countries.
Once the needle is moving and you’re increasing your market share, other SEO services such as on- and off-site optimisation, backlink development, and full SEO audits could further help boost growth and sales.
Growing your digital presence in a new country, especially when faced with language or cultural differences, presents a unique set of challenges unfaced in the domestic market. Even if your target country is English-speaking, regional dialects, coloquialisms, slang, and other mannerisms could change how people search for what they need online.
By sticking to a process honed over many years, we’ve figured out the key steps that masterfully sidestep the pitfalls of international SEO and deliver impactful results.
Blindly entering a market and working on the assumption that your local strategies will prove successful in foreign markets will likely end in disappointment. From an SEO perspective, understanding local search habits and studying the successes of local SERP leaders can help you make informed decisions from day one. This means less time and money spent on trying ineffective strategies.
Understanding your tarket market in terms of International SEO means:
Google and other search engines place a strong emphasis on providing strong local results. This makes localised content an important part of an International SEO strategy, as your blogs and content marketing efforts that do well in Brighton (or elsewhere in the UK) simply won’t have nearly the same effect abroad. Developing a local content strategy that makes effective use of local keywords and is built on solid SEO fundamentals can quickly help you penetrate a stuborn foreign market.
If your target country isn’t English speaking or we’ve identified that the majority of searches for your keywords are in another language, localisation becomes invaluable to an International SEO campaign. Entire webpages, tools, widgets, marketing materials, and client communication channels all have to be rewritten into the target language, almost certainly resulting in numerous headaches for the business owner who takes on this challenge alone.
Working with an SEO agent who is experienced in dealing with international projects across different languages ensures that timelines and quality standards are met, the right keywords are targeted, and your SEO investment gives you the sort of ROI you’re expecting.
Strong international SEO isn’t entirely built on localisation and local content. A well-optimised website backend, clear site architecture, good use of internal links, and well-anchored external backlinks contribute as much to international SEO efforts as they do to local. We ensure that our clients follow SEO best practices through a thorough evaluation of their site to identify any areas for improvement.
It’s important to see good SEO as holistic. Even if everything else is done 100% right, small ‘SEO-imperfections’ can quickly lead to Google penalties and a drop in SERP rankings. Convert Digital aims to address these issues before they affect your international SEO efforts.
Both local and international SEO require more than once-off attention. Market conditions change, competitors take steps to improve their SEO at your cost, and Google launches updates that affect SEO requirements. Long-term International SEO success requires that you address these issues.
With Convert Digital as your International SEO Service provider, you a rest assured that your SERP successes are more than just temporary. We work proactively to identify any risks or threats and deal with them before they become an issue.
In a nutshell, International SEO Services translate into higher revenue. This is achieved through a number of mechanisms, but at the end of the day, deeper market penetration and increased sales are what matter.
StreamZ, a bio-resonance technology company that produces magnetic therapy strips in the UK, approached Convert Digital to help reach new audiences across the US, Canada, and Australia, as well as domestically. After getting to know StreamZ and understanding their core products, we created and managed an International SEO campaign that managed to achieve the #1 ranking for their high-value offerings in every single target country.
Getting your International SEO campaign off on the right foot couldn’t be easier. With our experience and understanding of the right steps to take next, we take all the guesswork and stress out of improving your SERP rankings in foreign countries.
After completing our contact form, we’ll schedule an appointment for a detailed look at your exact SEO needs, objectives, and the current state of your SEO.
This will allow us to create a bespoke basket of SEO services based on your needs. Instead of a fixed International SEO plan at a set rate, analysing your unique situation lets us find a combination of services that actively drive traffic.
This consultation is gratis and obligation-free.
Brand-building in a new market requires a sound strategy if you wish to avoid costly and time-wasting missteps.
After laying out a preliminary strategy and agreeing on the details, we set about fleshing out a detailed action plan.
This step typically involves lots of research on our side, along with regular team-meetings with your marketing team, web developers, and writing and content development team(s). This stage typically takes about 1 to 2 weeks.
Once everyone understands their roles, either in adapting existing content to suit the local SEO landscape or in creating brand new content, we set to work. As your SEO provider, we provide oversight and guidance on the structure and relationships of all new materials and pages to ensure that they meet our strict requirements.
After all new content has been deployed, we continuously monitor how it’s indexed and ranked, making tweaks where necessary. We also create detailed monthly video reports to help you track your progress.
If you’re considering getting International SEO Services, it means you’re ready to grab the opportunity you’ve identified. We understand your excitement, and we also know that you must be full of questions about what to expect.
Hopefully, you can find some of the answers you’re looking for in our FAQ section.
A: The simplest question has the most complicated answer.
Each business has their own set of goals for international SEO, competes in a different industry, and faces their own set of SEO challenges. All of these factors can dramatically affect the timeline for International SEO success.
Typically, you can expect to see some of your pages start climbing the rankings in about 2 weeks after deploying our chosen strategy. If your existing international pages have harmful backlinks that we take care of, certain pages can rocket up the rankings overnight.
We usually expect to transition into continued monthly SEO support packages after roughly 3 to 6 months. By this time, your international-SEO-specific strategies will have been implemented, and we can phase into long-term SEO health and maintenance.
A. While content written in foreign languages might appear different, the SEO underpinnings that determine their SERP rankings work exactly the same as in English. This has led to SEO services, including SEO-focused copywriting, being offered in every language you can think of.
When dealing with a location where English isn’t the best language to focus on, we take the time to find, vet, and partner with experienced and proven local content creators.
A: While regular SEO focuses on improving visibility and rankings in search results within one country, International SEO expands this focus to multiple countries and languages. This means using specific strategies such as hreflang tag implementation, localised content creation, and adjustments to technical SEO to cater to various regional search engine preferences and behaviours to suit the local SEO environment.
A: AI has admittedly come a long way in recent months; however, simply translating your site using AI is a poor substitute for International SEO services. In addition to the inevitable poor quality of the translation and no local keyword or competitor research being done, search engines have begun to clamp down on websites that contain largely AI-generated content. Not only will this approach frustrate your local leads, but it will harm your business as Google penalties push it down in the rankings.
A: Hreflang tags are snippets of code that tell search engines about the language and geographic targeting of a webpage. They help prevent duplicate content across different language versions of a site and ensure that the correct language or regional version of a site is presented in SERPs. This is vital for providing a user-friendly experience for global audiences, ensuring that the right audience views the right version of your content depending on where they are located and their search language.
At Convert Digital, our expert Digital Marketing Consultants are ready to dedicate themselves to your project. Our enthusiastic team get started before our first meeting – undertaking initial analysis of your current SEO prior to our first call. This helps identify immediately if there are any major threats that your online store is facing and allows our consultants to gauge your current level of SEO visibility.
After our initial research, we can arrange a video call to discuss your needs. If you prefer to speak with us today, you can just call instead!
Simply fill in your details below, call 07907 674084 or email info@convertdigital.co.uk to arrange your free SEO review.
