Long-term SEO to attract high-value consultancy and training clients in the aviation industry
| Miles Aviation
Simon Miles, a well-known figure in the UK aviation industry, approached Convert Digital late in 2021. He had just launched milesaviation.com and, working with his daughter Jessica, was trying to break into the airport ground operation training and consultancy industry.
Despite their Squarespace site being built on solid foundations, at the time, they still had very poor online visibility, and were struggling to attract high-quality leads.
For key commercial terms such as “aviation consultant” and “aviation consultancy”, there was little to no presence. Similarly, for their training courses, visibility was either non-existent or limited to very low positions on page one—meaning they were missing out on high-value opportunities from organisations actively searching for these services.
Their goal was clear: to build sustainable organic visibility while making performance measurable and transparent.
Our detailed SEO audit of Miles Aviation revealed:
Our detailed SEO audit of Miles Aviation revealed a site with strong offline credibility and real commercial potential — but significant structural and technical barriers preventing Google from surfacing it to the right audiences.
We quickly identified why this represented such a high-leverage opportunity. Course bookings were worth upwards of £2,000 each, while consultancy deals were entering six-figure territory. Combined with relatively low competition in SEO adoption across the sector, this created an exceptional opportunity to dominate the space before others caught on.
After completing the audit, we presented our findings to Simon and built a clear, phased roadmap. This covered technical recovery, content development, and national visibility — supported by regular video reports and strategy calls to keep the team fully informed at every stage.
We started by addressing the structural barriers preventing Miles Aviation’s pages from being properly crawled and ranked:
With the technical foundation solid, we turned to content — the engine of long-term rankings:
Topical authority is earned through depth and breadth of coverage. We created content that:
Backlinks remain one of the strongest signals Google uses to evaluate authority. Our link-building focused on:
Multiple keywords now regularly trigger Google AI Overview inclusion and appearances in Google AI Mode and ChatGPT — placing Miles Aviation in front of prospective clients before they’ve even scrolled to the traditional search results.
With GA4 tracking implemented from early in the engagement, results were measurable and attributable. Organic search has delivered:
The Miles Aviation project demonstrates several key lessons for businesses operating in specialist, high-ticket niches.
At the time of writing (March 2026), our partnership with Miles Aviation continues. We deliver regular video reporting, ongoing content development, and continued link-building to defend and extend their rankings as the competitive landscape evolves.
Our team of experts is on standby to help you build page rankings from the ground up, improve organic traffic flow to your site, and convert that visibility into real business outcomes.
Founder, Technical & Offsite SEO
Technical SEO & Digital Marketing
Content Strategy & Development
At Convert Digital, our expert SEO consultants are ready to dedicate themselves to your project. Our team gets started before our first meeting—undertaking initial analysis of your current SEO visibility prior to our first call. This helps identify immediately if there are any major opportunities or threats, and allows us to hit the ground running.
After our initial research, we can arrange a video call to walk you through our findings and discuss a tailored plan. Ready to get started sooner? Give us a call today.
Simply fill in your details below, call 07907 674084 or email info@convertdigital.co.uk to arrange your free SEO review.
